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When prospective clients are looking for a lawyer, 21.9 percent start with a search engine, according to Lawyernomics. This can give you some additional insights as to what’s not working/adding value to your website’s layout. Here at Latinteractivo, we prefer to form close, long-term relationships with our clients, keeping a constant line of communication open at all times. Perhaps the biggest change in the search market has come in the form of the smartphone and the way that your customers and clients are now using them. As SEO for lawyers, there is actually a lot you can do to achieve local goals yourself. There are many ways to earn additional web traffic, but organic traffic (search visitors) is the gift that keeps on giving.

Site accessibility improvements – ensuring that the site’s information architecture and crawl-ability are optimal for both search engines and users (on a wide variety of devices). For businesses that are online only with no physical store, standard SEO practices are sufficient. It should also be better than the content already on the 1st page for your chosen keywords. Your strategy can include search engine optimization, content creation, local directory listing, social media marketing, and mobile web design. To get data on what clients are finding valuable simply look at your analytics. In part one of this Legal Marketing Services, discover four top tips when it comes to SEO for lawyers.